The KalaΘos platform is an innovative and pioneering marketing and traceability mechanism for fresh fruits and vegetables, targeting organized and demanding foreign markets. Given its holistic approach, it can be fully exploited as a key tool for sourcing and tracing fresh fruits and vegetables from buyers in Greece and abroad.

Utilizing the new technology, KalaΘos supports the marketing process between buyers and sellers, while providing the possibility of full traceability of products from “field to shelf”. Through the web and smartphone and tablet applications, real-time information is provided through the KalaΘos central platform and its complementary Modules, which can operate independently or interconnected with other information systems. In addition, KalaΘos acts as a tool to support producers in implementing good agricultural practices.

KalaΘos Modules

KalaΘos – Farm App

Gain full visibility into your fields with comprehensive data at your fingertips! Access comprehensive field data, from crop history and soil analysis to fertilization schedules, plant protection measures, harvest records and even field photos—all in one place. Plus, seamlessly integrate with KalaΘos – IoT for automatic data updates. 

Field sensor system with smooth integration to KalaΘos – Farm App and KalaΘos – Footprint, providing reliable data connectivity and efficient monitoring.

A handy tool for monitoring quality control processes in line with established standards such as GLOBALG.A.P. and AGRO. Track complete data on fertilizer and pesticide applications, biochemical sample analysis and photos at every stage—pre-harvest, post-harvest, packaging and loading. Fully aligned with the KalaΘos Quality Protocol to ensure compliance and quality assurance.

A tool for documenting and managing data analysis for soil, irrigation water, compost and waste. By utilizing expert insights and field data, it offers practical recommendations for each crop and helps track soil health.

An internal traceability tool designed for packaging plant, which complies with GS1 global standards. Its open architecture allows seamless integration with production lines, enabling efficient batch and label creation based on sorting and weighing processes.

A tool for label creation, featuring easy integration with label design and printing programs. It also connects effortlessly with KalaΘos – Internal and KalaΘos – FootPrint for accurate and efficient labeling.

A tool for transport planning and real-time shipment tracking, focusing on key logistics elements such as Estimated Time of Arrival (ETA) to ensure timely and efficient deliveries.

A solution for assessing the environmental footprint at every stage of production—from planting to standardization—allowing an accurate calculation of the total footprint of each producer and product before market entry. It offers actionable plans and guidance to improve processes, helping reduce both individual producer footprints and overall product impact. The system integrates with KalaΘos – IoT, KalaΘos – Farm App, and KalaΘos – Internal for automatic data capture and streamlined monitoring.

  KalaΘos B2B App

KalaΘos Consumer App

The ability to deliver this information directly to the consumer is made possible through end-to-end traceability processes within the fresh product supply chain. These processes integrate both internal and external tracking methods, enabling each participant to identify the immediate source and recipient of the products. The traceability procedures follow the “one step up, one step down” principle, ensuring efficient tracking across the supply chain. Specifically, each distinct product will be globally and uniquely identified, making it traceable both upstream and downstream within the supply chain. All participants in the distribution network will have access to the system, allowing them to implement both internal and external traceability practices. Additionally, internal traceability will be managed in a way that maintains the necessary links between inputs and outputs, ensuring seamless tracking.

The KalaΘos Consumer App also empowers customers to rate and review products, providing producers with valuable insights into the consumer experience through crowdsourcing practices. This feedback loop enhances product quality and strengthens the connection between producers and consumers, creating a more engaging and transparent marketplace.

What makes KalaΘos truly unique though, is what it offers to the end consumer—something never before seen on a global scale. Beyond delivering a high-quality and safe product, the consumer, using the KalaΘos Consumer App and the unique TraceID code found on the product label (even on individual fruits), gains access to the real story behind every product. With just a scan, they can explore:

  • The complete product profile, including details such as product type, variety, and more.

  • Its journey from farm to shelf, with key milestones like when it was harvested and when its journey began.

  • Detailed nutritional information, as well as personalized insights tailored to the consumer’s profile.

  • Product origin details, including who the producer is, where the product was grown, and more—enhanced with rich content such as photos, videos, and interactive maps (Google Earth™).

KalaΘos offers an unprecedented level of transparency, empowering consumers to make informed choices while fostering a deeper connection with the products they enjoy.